Once upon a time, there lived a girl. She wasn’t just any girl, she was a loving and honest one.

She grew up to be a lady, a lady with a genuine heart and passion. One day, while she was looking through her old photo album, a big question mark filled her mind.

If I were to go back to my childhood, what would I want to wear?
If I were to become a mom, what kind of clothes will I feel happy to see my child in?’

Right then, she had an idea. It wasn’t just any idea, it was a great one.


Erica Lee, our CEO, successfully launched a kids’ wear brand Little Closet in South Korea and China.

With creative, original designs and high-quality material, Little Closet won the hearts of customers in Asia in only a short period of time. Not only were we noticed as a powerful online store, we also opened multiple offline stores.

As we got to anchor our roots in Asia’s children’s fashion market, Erica and our creative, passionate team wanted to give back the overwhelming love we’ve received by enabling every child living anywhere in the world wear what they love.


This is how moomooz came to life today.

Branching off from our original brand Little Closet, we created Petitple, an online platform curating inventive, one-of-a-kind, and stylish children’s wear from over 50 brands in South Korea.

About a couple of months after launching, we decided to change our brand name from Petitple to moomooz, to be more approachable and easier to pronounce for all our global customers.


Moomooz delivers Korean fashion’s unique vibe, fun, and vibrant energy straight to you and your beloved child, no matter where you are.

We believe every child has a unique way of understanding color, fashion and art – what children wear can be communicative tools for them to express their thoughts, emotions, and dreams.


From closet essentials, casual every day wear to outfits for special occasions, we have an endless range of magical kid’s clothing.

Sincerity and love for children is what inspires and motivates us – with the hearts of parents and perspectives of children, moomooz is on our starting chapters of this story that we, the moomooz team and all of you are writing down together.

Come join us, we welcome you with open arms to join our happily ever after.